NPR: The Secrets of Whole Foods
“Fast Company visits a Whole Foods in Manhattan to explain how the store creates the illusion of freshness:
The prices for the flowers, as for all the fresh fruits and vegetables, are scrawled in chalk on fragments of black slate …. It’s as if the farmer pulled up in front of Whole Foods just this morning, unloaded his produce, then hopped back in his flatbed truck to drive back upstate to his country farm. The dashed-off scrawl also suggests the price changes daily, just as it might at a roadside farm stand or local market. But in fact, most of the produce was flown in days ago, its price set at the Whole Foods corporate headquarters in Texas. Not only do the prices stay fixed, but what might look like chalk on the board is actually indelible; the signs have been mass-produced in a factory.” (via NPR)
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